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French revolution in London
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June 17th, 2009
Editor's Blog
VLM Airlines and CityJet unify brand
Wednesday, June 3rd, 2009
VLM Airlines and CityJet have outlined plans to unify their brands and strengthen their position as the best choice for passengers flying out of London City Airport. The VLM Airlines identity will be gradually phased out from the beginning of next year, leaving CityJet as the single brand for both airlines. Velocity will continue to be the in-flight magazine for both airlines, and I’ll keep posting news of the changes as they happen (or just after they happen) on this blog.
See below for the full press release.
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CITYJET AND VLM AIRLINES UNVEIL UNIFIED BRAND
28th May, 2009 – CityJet and VLM Airlines today unveiled plans to strengthen their position as the best choice for time-conscious passengers wanting value-for-money travel between London and major European cities.
With a mission that includes doing everything to get travellers to their destination as quickly as possible and hassle free, CityJet and VLM Airlines currently operate over 50 per cent of all aircraft movements at London City Airport.
At a briefing in central London, executives from both airlines announced that the Air France-KLM Group has given management the autonomy to develop the London City network for the business and premium-leisure marketplaces.
This will include a move to a new, unified proposition under the CityJet brand and an increased number of services operated as Air France and KLM codeshares.
“Both airlines’ award-winning service and expertise are coming together to the benefit of business travellers who want to get to their destinations as quickly as possible and hassle free,” said Johan Vanneste, CityJet’s managing director for the London City network.
“We are focused on building on our position as the number one operator at London City Airport and have already started work on developing a unified brand that is perfectly linked to Air France’s other regional subsidiaries.”
As part of the move, the VLM Airlines identity will gradually be phased out and, from next year, CityJet will be the single brand – although both airlines will continue to operate under their own air operator’s certificates (AOCs).
The Air France ticket desk at London City Airport has already been rebranded as CityJet and will incorporate VLM Airlines, while a new, improved website at www.cityjet.com will provide content that will be regularly updated and expanded.
Features on the site will include access to all Air France-KLM Group e-services. These include e-check-in, e-ticketing and access to the Flying Blue frequent flyer programme, which VLM Encore will be merged into by September.
CityJet recently commenced the only direct link from Nantes to London, with two return flights every weekday operated by a combined fleet of Fokker 50 and Avro RJ85 aircraft.
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French revolution in London
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